How to Optimize an Amazon Listing That's Already Great

How to Optimize an Amazon Listing That's Already Great

00:00 Introduction
00:21 ASIN Review on listings
00:28 Goli Brand created a great main image with a big photo
00:59 Make sure to leave white spaces on top and bottom of the image
01:16 An image bleed can cause a listing suppression or called hidden suppression
01:47 Consumables should show the product that customers are getting
02:24 Secondary images should show a person using the product smiling and looking
directly at the camera
02:55 ASIN review of Goli’s competitor; Images should show and tell
05:23 Missed opportunity: Place every misspelled keyword in the backend search terms
09:45 Weight loss claim is tricky because you have to have documentation
09:57 Most products are Subscribe and Save but should have at least 90 days of stock
11:14 Product grids are great for the listings to display various flavors of the product
12:17 If you want to grow your sales, don’t compare your listing optimization to the best

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