Fake it Till You Make it

When I was an announcer/writer at radio station KTAR in Phoenix, Arizona, my goal was to become a network announcer in Chicago or New York, the national headquarters of radio at that time. I listened to the network announcers and practiced reading commercials as they did so that the copy sounded spontaneous and ad-libbed. I studied the delivery of every first-class network announcer in the country, and soon I could sound very much like them. Every commercial I read on the air at KTAR, whether for the local mortuary or sporting goods store, I read as though it were a national commercial for the most world-renowned company.
I gave so much pizazz to the local commercials my announcer friends soon dubbed me "Network" and kidded me – found my efforts ludicrous. They were helping me on my way. "Why do you knock yourself out on those ridiculous commercials?" they'd ask. And I would smile and go about my business.
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