The hype around Supreme is dying off

Supreme was founded in 1994 as a skate shop in New York’s Soho neighborhood. In the past, when an item dropped, it was usually sold out within seconds. These days, items will be available for days after release. For example, the WSJ looked at 55 products that were released on a Thursday. 53 of them were still available on the following Monday. Occurrences like this suggest to both collectors and resellers that the Supreme hype is dying down. Supreme refused to comment to the WSJ.
The conclusion is that Supreme isn’t as cool as it once was. There is a Swiss coder that built a website called “Supreme Community” that tracks Supreme products. He commented that he has watched the availability of product releases increase from seconds to hours, to now days. Many of the 800,000 people that follow this coder on Instagram have expressed the observation that the hype is dying down.
A lot of people hate reseller or scalpers, and it is these people that are having more trouble flipping Supreme products.
Many people balme the 2020 purchase of Supreme by the parent of Vans and Timberland for $2.1 billion. Supreme rapidly expanded. There were too many stores and too many products on the market.
Works Cited:
https://www.wsj.com/articles/supreme-resale-market-losing-heat-81044c74?mod=Searchresults_pos1&page=1
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