Be All You Can Be! Possibilities for our nation that our @usarmy has provided for 248 Years!

Be All You Can Be! U.S. Army, a slogan, campaign and series of commercials that resonate with many Soldiers, Veterans, and citizens around the country, ignites a brand refresh and new campaign for the U.S. Army. In this episode, Major Sheena L. Rubin and Major David K. Huffman from the Army Enterprise Marketing Office shares with SMA Tilley why the Army’s brand refresh was necessary to maintain its connection with the American People and evolve to meets the needs of a changing environment.