The Power of Language in Sales: A Conversation with a Sales Expert - Justin Moy

Introduction [00:00:00] - John Golden welcomes Justin Moy

Starting Out in Sales [00:00:27] Justin Moy talks about his early success in real estate and the importance of investing in oneself to become a better salesperson.

Negative Stereotypes of Sales [00:05:11] Justin and John discuss the negative stereotypes of sales and the importance of believing in the product or service being sold.

Embracing the Title of "Salesperson" [00:07:32] Justin and John talk about the use of fancy titles in sales and how it can be more effective to embrace the title of "salesperson."

Investing in oneself [00:08:03] Justin shares his experience with a salesperson who made him excited about buying an air conditioning unit. They discuss the importance of investing in oneself to become a better salesperson.

Importance of language in sales [00:11:11] Justin talks about the study of language and how certain words can make people feel differently. They discuss the importance of projecting certainty and removing doubt in sales language.

Emotional impact of language [00:16:01] John and Justin discuss the emotional impact of language in sales and how it can affect trust building. They emphasize the importance of making prospects feel certain and confident in the product or service being sold.

Emotional aspect of buying [00:17:14] The speakers discuss how emotions play a role in B2B sales and how uncertainty can make buyers hesitant.

Avoiding mistakes [00:18:05] The fear of making a mistake is a big factor in the buying process, even for small purchases.

Investing in commercial real estate [00:20:32] Justin Moy talks about his current work helping sales professionals invest in commercial real estate and how it can lead to long-term wealth.

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