Shut UP Conservatives you Get a CAMO Can BRO! WHAT!!!!

Anheuser-Busch is gearing up for a massive marketing campaign this summer, aiming to navigate the aftermath of the Bud Light controversy. The company has begun setting the stage for its plan, and the first step involves a striking transformation.

What's on the agenda? Adorning the iconic Budweiser can with Harley-Davidson imagery while draping the blue Bud Light cans in a vibrant camouflage pattern.

Every journey starts with a single step, right?

Patriotic Makeover: Bud Light and Budweiser Revamp Their Can Designs Following the Mulvaney Incident

Kudos to Budweiser for allowing comments on that post, a departure from their recent social media approach.

Admittedly, the comments weren't all favorable; they faced heavy criticism. Nonetheless, taking responsibility is crucial at some point, isn't it?

The cans displayed above, featuring the tagline "Brewed and Built in the USA" at the bottom, are now available. Don't miss out!

Clearly, they could use the boost in sales.

Meanwhile, Bud Light, associated with the infamous Dylan Mulvaney incident, has opted for a classic yet effective summer look: camouflage.

Marketing Reversal: Bud Light and Budweiser Take a 180-Degree Turn

According to the NY Post, the company plans to introduce a series of camouflaged bottles to support the "Folds of Honor" program. This initiative provides scholarships to families of fallen and disabled American military service members and first responders.

"It's an aluminum bottle," a source revealed. "I believe it is the only package undergoing this transition, but I can't confirm that with absolute certainty."

Well played, source. Clever, concise, intelligent, and humorous. Excellent work.

After enduring weeks of declining sales, including a substantial drop in the first week of May, Bud Light and Anheuser-Busch seem to have fully embraced the concept of a turnaround.

Will these new summer designs be seen as pandering to their base? Undoubtedly. Will they attract attention? Absolutely—just take a glance at some of the Budweiser comments.

However, AB and Bud Light had to start rebuilding somewhere. Sometimes, you have to take a leap of faith and hope to land on solid ground.