Feel Good Marketing

In this video, we explore the importance of understanding your audience's identity when it comes to persuasive marketing. We start by asking a seemingly weird question - does your audience have an identity? But by examining the difference between "help" and "helper," we quickly see how the identity that people adopt can be a powerful tool in convincing them to take action. We'll discuss how people tend to associate more positively with being a helper rather than simply receiving or giving help, and how you can use this understanding to your advantage in your marketing efforts. Don't miss out on this valuable insight into the minds of your audience!

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