AgEmerge Podcast 110 with Sarah Martello of Transparency Wise

Sarah Martello, is CEO and Co-Founder of Transparency Wise, a company created to help people connect with their food. Using a mobile device, shoppers can scan a Transparency Wise QR Code to access enhanced and verifiable product information. Monte and Sarah discuss the opportunities this technology provides in the food chain, from start to finish.

Coming from a long line of generational farmers and growing up on a small farm in the Midwest, has inspired Sarah to help smaller producers get credit for a premium product by implementing technology that provides transparency into all their great production practices.

Sarah started out her career as a tax attorney, gaining substantial experience representing small and medium sized businesses. What started as a solo practice turned into a multi-city firm, representing clients all over the world. After leaving private practice, Sarah’s focus shifted to working in-house and consulting for technology and agricultural companies, until co-founding Transparency Wise in 2020. With her legal and tech expertise, what started as a Covid project has grown into a business with a mission to utilize its technology to empower both the consumer and the producer through transparent product information.

https://transparencywise.com

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