Why you need a guarantee on your offer

An easy way to increase how many leads you're getting and how many sales you're getting (and how fast you can grow your business) is having a guarantee on your offer.

"Dude, you don't understand the, the 1% of person, that 1% who may like get a refund. It's gonna be so inconsequential based on the incremental amount of more demand generation you'll have from the presence of a risk reversal in the first place."