Will Ferrell Circling John Madden Role

Will Ferrell to play John Madden? I never thought that would be a sentence. But with a renewed interest in telling the Madden story, we could potential see a John Madden movie, on Amazon, in the coming years.
https://deadline.com/2023/05/madden-will-ferrell-david-o-russell-team-for-amazon-mgm-movie-1235381096/