Your Brand is Not the Hero of the Story

Many of us suffer from imposter syndrome. That terrible self-doubt that creeps in to upend our confidence in our brilliance. This happens when you are either not living your soul story - you are out of alignment - or it can be you aren't representing yourself authentically in your brand story.

Either way, we tend to talk too much about our offer, and not listen to what they are saying. Stop competing for recognition, and instead take the time to develop a powerful brand story that gets attention, causes conversions, and makes the impact you want to make.