My Secret Pitching Formula

It's the Double PCP framework. P P C P. Say it with me now. P P C P, you start with the problem. Then you move into a promise of how you can help them. Then you use supporting claims about how you can serve even deeper how they're gonna feel, and then you use indisputable proof stories of your customers just like Peggy as you were serving her at her house.

When we present our information this way, Whether it's overcoming a deductible objection or presenting upsell options, what we do is we plug all the holes of how that person is thinking and processing that information without them even thinking about it. So they go from, Hey, that's a tall claim you're making that.

I don't know if I believe that to, oh, I really want that to, oh my gosh, if it works for them, it'll work for me.

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