Branding Yourself is Like Trying to Bite Your Own Teeth

You can't read your own label when you are inside the jar! To emerge your power brand, you must first align with your soul story, and that is difficult to achieve if you are building a brand.

Authentic branding requires strategy to emerge your positioning in the marketplace as it relates to your ideal customer. This takes an objective brand strategist to help you see what if relevant to your business goals and who you are ideally meant to serve.