GO WOKE - GET BROKE > Miller Scrubs ‘Woke’ Feminist Ad After Backlash

Miller Lite has pulled down a controversial advert published in March in honor of Women’s History Month after the video sparked a wave of backlash recently, with users accusing the brand of going ‘woke.’

The video, titled “Bad $#!T to Good $#!T,” was originally posted on March 7 but had only recently gone viral. The ad vowed to clean up the brand’s sexist past, including ads featuring women dressed in bikinis, and promised to donate fertilizer to female brewers to “grow quality hops.”

Many accused Miller Lite of “joining the woke cult” and failing to understand its core customer base. Responding to the backlash, Miller Lite deleted the video from all its social media platforms. RT.com