Nashville's Epic Record-Breaking Year

Nashville's Epic Record-Breaking Year

The NCVC (Nashville Convention and Visitors Corporation) has adopted a new visitation estimation model developed by Tourism Economics. This means that comparing current visitation numbers to the NCVC's visitation figures from previous years under the old model would not yield accurate results. Tourism Economics, a subsidiary of Oxford Economics, is a renowned provider of market and impact analysis for over 300 destinations worldwide. Their comprehensive analysis incorporates data from multiple sources, including STR (Smith Travel Research) for hotel room nights sold, AirDNA for short-term rental data, U.S. Census data for second homes used for recreational purposes, visitor data from Nashville International Airport, mobile device geolocation data, and statistics from the National Travel & Tourism Office regarding international visitors. By leveraging these diverse datasets, the NCVC and Tourism Economics aim to provide a more precise understanding of visitation patterns and trends in Nashville.

2022 Top Out-of-State Feeder Cities: Atlanta, Chicago, St. Louis, Dallas, Louisville, Indianapolis, New York City, Cincinnati, Miami, Charlotte, Nashville Davidson County.

Top International Markets 2022: Canada, United Kingdom, Germany, Mexico, Australia, France, India, Ireland, Italy, Korea, Nashville Davidson County.

Hotel Rooms Sold: Prior to October 2020, this market had never exceeded 900K rooms sold in a single month. Davidson County achieved 935,778 rooms sold with a 16.6% increase compared to October 2021 and 11.1% higher than the same time in 2019.

October 2022 marked the first time the barrier of $200M was earned in a single month. Hotel revenue numbers for October 2022, according to STR, exceeded $207M. This represents a 27.8% increase compared to the same time last year and 26.9% more than in October 2019.

Full-year 2022 projects a 27% growth in hotel demand compared to last year and a 7% increase compared to 2019 for Davidson County.