Radio advertising with Jim Cosmas

Media Sales Hounds Unleashed: The Insider's Guide to Radio Advertising.

Hey there, warriors of the home service industry, Jim Cosmas here! Do you hear that? Those are the sounds of the media sales hounds on the loose! It's that time of the year again when radio salespeople are coming at us hard and fast.

In this hard-hitting talk, I've decided to rip off the veil from those fancy radio sales pitches, so you don't get swindled by the term 'reach.' Reach is fine, but 'frequency' is where the real power lies. Want to know why? You've got to watch the video!

I'm also diving deep into the type of messaging that works best on radio, the significance of the time of day, and the day of the week for your ads. Think prime time's the golden slot for your call to action? Think again, my friends!

And yes, I address that burning question - what kind of radio to advertise on? Talk, music, politics?

So gear up, hold on tight, and let's navigate the fierce jungle of radio advertising together. It's time we tamed those sales hounds and made them work for us! Let's roll!
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