How do we follow up on lost revenue or lost opportunities?

Well, we didn't get the sale on the first at bat. In fact, if we look real hard, we can probably see a handful of estimates we didn't close over the last week or two.
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So what do we do with those now?
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How can we effectively and efficiently follow up on these leads that we've already paid for and are still possible sales?
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This 2-minute video covers things we need to know to establish a functional follow up program.
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Hope this helps!
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