👗Google's New GenAI Virtual Try-on Tool for Google Shopping - Using REAL Models! #learnwithjason

Google recently announced this on their Blog: https://blog.google/products/shopping/ai-virtual-try-on-google-shopping

What's interesting is that unlike most other virtual try on tech, Google's tech uses real, live models to display product on as opposed to using AR images of the customer to show the products on.

They are doing this to make selling via Google Shopping easier and to help reduce return rates. For now it's US only, sigh.

"Starting today, U.S. shoppers can virtually try on women’s tops from brands across Google, including Anthropologie, Everlane, H&M and LOFT. Just tap products with the “Try On” badge on Search and select the model that resonates most with you.

Working alongside our Shopping Graph, the world’s most comprehensive data set of products and sellers, this technology can scale to more brands and items over time. Look out for more options coming to virtual try-on for apparel, including men’s tops launching later this year."
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