The Shawshank Fallacy

The Shawshank Redemption is one of my favorite movies. Everyone knows that amazing moment when the protagonist breaks out of prisons and stands in the rain with his arms reaching up. Success isn't a magic moment in real life, but rather the result of hundreds of small decisions and actions over time. The movie gets this right, as the protagonist chips away at the prison one stone at a time over 20 years. Similarly, in sales, it's the little things we do every day that add up to success. There are no shortcuts or silver bullets. We need to hold ourselves accountable for our daily, weekly, and monthly activity and consistently make small improvements to our pitch, approach, and marketing materials. Small actions over a long period of time have monumental consequences. So, let's focus on the small building blocks of actions that make us 1-2% better each day, and we'll see monumental results.