Woke Bud Light Campaign Troubles, Including a $10,000 GIVEAWAY?!? #BudLight #Twitter #Woke

Anheuser-Busch pulled back the curtain on its summer marketing campaign that promises to be the biggest in the brand’s history, in a Hail Mary gamble complete with weekly cash giveaways and a new national music tour. After the "first-ever" female vice president of marketing for Bud Light was promptly replaced and corporate headquarters disavowed the partnership, LGBTQ consumers then also stopped buying. GLAAD president and CEO Sarah Kate Ellis said the community, along with its like-minded allies, refused to back a company that so cravenly caved to what she called “extremist bullies”.