Toyota's Controversial Approach To EVs

Toyota, known for its successful hybrid models, has taken a somewhat controversial approach to electric vehicles (EVs).
At Toyota's shareholder meeting, Chairman Akio Toyoda became emotional, recalling his early struggles and feeling unwanted by executives. He defends a pragmatic approach to EVs, representing the "silent majority" in the industry.

Toyoda's leadership revitalized Toyota during the financial crisis, emphasizing cost-cutting and region-specific models.
Critics accuse him of resisting the climate transition. Despite challenges, Toyoda retains his board seat and guides the new President. His son may play a prominent future role. Toyoda's journey reflects personal experiences and a commitment to market realities.

Links to the featured articles:
https://jalopnik.com/toyota-focusing-on-hybrids-not-electric-vehicles-1850440908

https://www.wsj.com/articles/toyota-president-akio-toyoda-electric-vehicles-evs-8dcf7dae

https://www.livemint.com/companies/people/the-tearful-executive-who-tapped-the-brakes-on-electric-cars-at-toyota-11687593929315.html

https://www.cnbc.com/2022/09/13/why-toyota-the-worlds-largest-automaker-isnt-all-in-on-evs.html

https://www.cnbc.com/2022/09/29/toyota-ceo-stands-by-electrified-vehicle-strategy-amid-criticism.html

https://www.wsj.com/articles/toyota-akio-toyoda-koji-sato-evs-electric-vehicles-new-ceo-11675008222

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