Why Web 3.0 Matters For Marketing

On this episode of Digital Coffee: Marketing Brew, host Brett Deister is joined by guest Eric McHugh to discuss the exciting potential of the metaverse and NFTs in marketing. They explore how the metaverse can enhance experiences for consumers and the opportunities it presents for marketers to connect with their target audience. They highlight the benefits of NFTs in building brand communities, with examples of successful implementations. The discussion also delves into the intersection of gaming and NFTs, exploring why gamers have been hesitant to embrace this technology and the potential for future integration. Eric, a web 3 expert, shares insights into his career journey and experiences in the marketing field. They discuss the evolution of the internet from web 1 to web 3 and the new possibilities it brings for PR agencies and creators.

Show Notes:

(00:53) Are you a coffee or tea drinker?

(00:58) What type of coffee do you like?

(01:14) Can you summarize your expertise?

(03:40) What is Web3?

(05:18) This is part of the blockchain?

(05:40) How can PR pros and marketers start to use Web3?

(07:20) Creating digital intimacy?

(09:31) Do you think the current trend of Gen Z going back to flip phones may hurt Web3?

(11:11) Has the crypto crash hurt the implementation of Web3?

(13:00) How can they start implementing Web3 into their marketing strategies?

(15:07) How can gaming publishers learn from the terrible mistakes of implementing Web3?

(17:00) Using NFTs in gaming to do exclusive maps for or something to that nature?

(18:23) Can creating coins for the brand be useful?

(19:06) Will the government wanting to create their own cryptocurrency will that change the crypto space?

(20:17) Odd timing given there is a coin that matches the dollar?

(20:43) How can digital marketers use Web3 for their ads?

(22:04) Will it help with privacy when collecting data from ads?

(23:01) Is that going to be the future of digital ads?

(23:41) Fun question: If you could make Web4, how would you make it?

(25:27) VR is pretty old tech.

(27:00) VR needs to succeed in gaming first?

(27:51) Where can people find you online?

(28:05) Final thoughts

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