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Tools for publishers for the engagement funnel
2 years ago
1
The typical sales funnel of awareness, consideration, and purchase doesn’t go deep enough for publishers. There are several more steps in the journey, and different tools and methods are appropriate for each phase.
Publishers should create goals and methods for each of these ten steps in your customer’s journey. You can view the ten steps and related tools using the links below.
You can view the latest Krehbiel Letter here.
https://krehbielgroup.com/the-krehbiel-letter/
Here's the chart: "Tools for each step of the engagement ladder."
https://krehbielgroup.com/2023/04/28/tools-for-each-step-of-the-engagement-ladder/
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