How to do quadrant analysis

I’m a big advocate of practical tools. Checklists. Forms. That sort of thing. And when I was a VP of operations at a large association, I learned a lot about frameworks.

Today I’m going to talk about a simple one. Quadrant analysis.

You’ve seen these before. It’s a 2x2 matrix where some value on the x axis goes from low to high and a value on the y axis goes from low to high.

If you have a hard time visualizing this, go to my website and see the article about it.

I’m going to start off with two classic examples of quadrant analysis, and then I’ll do one specifically for publishers.

* Urgent vs Important
* Effort vs Impact
* Market Share vs. Advertiser Interest

If you'd like to see the graphics, visit this page.
https://krehbielgroup.com/2023/06/01/quadrant-analysis-for-publishers/