The Krehbiel "brand involvement" matrix

Bob Hoffman thinks it’s a marketer’s delusion to believe that anybody wants to interact with your brand. I tend to agree with him. But my friends Lev Kaye and Leslie Laredo believe there are some situations where interaction is appropriate.

How do you decide when?

That’s the point of The Krehbiel Brand Involvement Matrix. It’s a first attempt to create a framework for deciding when and how much customer pestering is appropriate.

Please leave your suggestions and comments.