Benefits Not Features And When To Sell Vs Brand With Donal DeLay And Nicky P

While talking about the crowdfunding process Donal triggers my inner marketer when discussing his spiel for his crowdfunding campaign. Donal mentions how much the book means to him as a creator and while I love this as part of an overall branding campaign, I shudder at its use as a sales point. It's a great point if this were a gofundme but we're trying to sell entertainment.

I don't usually give big monologues but this particular episode brought them out of me. The first of which is me talking about how I taught my daughter about the difference between features and benefits and their importance to sales. Especially in the online world where most of our advertising is interrupting, we need to be sure to make our product hits the core desires of our audience.

Find full podcast episode @ https://ironagemarketing.com