Design Secrets - How Attention Improves Design

Would it surprise you if there are deeper secrets, that are rarely taught as a part of design techniques?

These secrets will improve your designs, the efficiency of your design process and it will also change how your designs are accepted in stakeholder meetings. For your product to succeed, you must get your user's attention and then keep up. This is a starting point in a revolutionary new approach to design, rooted in cognitive sciences to design products that really communicate with users.

This episode focuses on the neuroscience of Attention and how it can improve your design experience. The underlying science is inspired by recent work from by the work of Dr. Iain McGilchrist.
This presentation is accessible for any designer, from beginners and student to industry veterans. And can be of interest to anyone wanting to design better experiences in life or creative work.