Tips to Align Marketing and Sales | Leadfeeder

Sales and marketing alignment is an age old problem.

What does this mean?

There’s a huge opportunity for businesses to get ahead of their competition if they’re willing to confront the problem.

And it doesn’t have to be that difficult or complicated.

In this episode of the B2B Rebellion, Karla Rivershaw, Head of Marketing at Turtl, shares some of the key things her team does to ensure marketing and sales are on the same page. Learn:

- Why working closely with sales when it comes to lead management and follow up is critical to success
- How to use intent data to understand what companies are researching topics related to your industry
- Why marketers need to stop focussing on MQLs and start focussing on pipeline contribution and revenue

Bonus Tip: Karla discusses the psychology of content, why contextual images are critical to recall, and how you can use this in your content strategy. https://leadfeeder.grsm.io/czhpvkoatgdt