E48: Ryan Lundberg - Mastering Lead Generation (Sales #2)

Ever wondered how to become better at finding and qualifying leads? What the key metrics you should be measuring and analysing when assessing your sales performance? And generally how to boost your revenue by building a more robust sales pipeline? Look no further!

This Sales Series episode is a run-through of the life and work of a senior SDR (Sales Development Representative) with Ryan Lundberg from LULA.

Ryan has deep experience at the 'top of the funnel' where he is responsible for finding quality leads that have a higher likelihood to convert and become paying customers. He breaks down the stages of the sales pipeline from an SDR's perspective, the math and psychology of cold calls, and how salespeople can use their own calls and technology to improve not only themselves but also their team's ability.

The latter half of the interview centered around a fascinating discussion on how to approach sales calls - Ryan's view is that the biggest mistake people make with Sales is overthinking! 🤔 Listen for more insights!

Connect with Ryan: https://www.linkedin.com/in/ryanlundberg/
Connect with Suraj: https://www.linkedin.com/in/suraj-t-4a9630155/
Startup Blueprint: https://thestartupblueprint.com/podcast

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00:00:00 Intro
00:06:50 Stages in a Sales Pipeline
00:15:42 Selling with Finite Technical Resources
00:20:42 The Math of Cold Calls
00:25:42 The Psychology of Cold Calls
00:36:12 Using Calls and Technology to Improve
00:45:49 First Crucial 30 Seconds - Is There a Formula?
00:52:05 Biggest Mistake People New to Sales Make Getting Leads