The Peak-End Rule: 2 Things We Actually Remember

People tend to judge and remember experiences based on how they felt at the peak and at the end of it. This psychological phenomenon is known as the peak-end-rule. The model was first proposed by Barbara Fredrickson and Daniel Kahneman and infers that instead of remembering a whole experience we only remember snapshots of it. Today we know that how well the rule works also depends on our expectation going into the experience.

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This video was made with the support of our Patrons: Adam Berry, Alex Rodriguez, Andrea Basillio Rava, Angela, ArkiTechy, Artur, azad bel, Badrah, Bernd Gaertner, Cedric.Wang, Christoph Becker, Daniele Diniz, David Markham, Delandric Webb, Digital INnov8ors, Dr. Matthias Müller-Mellin, Duane Bemister, Elias Reuss, Eva Marie Koblin, Fatenah G Issa, Floris Devreese, Frari63, Gerry Labelle, Harmoniac Design, ICH KANN DEUTSCH UND ES WAR EINFACH!, Izzy, Jannes Kroon, Jeffrey Cassianna, Jim Pilgrim, Joanne Doyle, John Burghardt, Jonathan Schwarz, Jorge Luis Mejia Velazquez, jun omar ebdane, Khadijah Sellers, Leonel, Liam Dalling, Linda Kinkead, Linus Linderoth, Lucia Simone Winston, Marcel, Marcia Ramos, María, martin, Mathis Nu, Mezes.Macko, Michael Paradis, Mindozone, Natalie O’Brien, Nick Valerio, Nicki, Okan Elibol, Oweeda Newton, Peihui, Peter Bishop, Povilas Ambrasas, Raymond Fujioka, Roel Vermeulen, Scott Gregory, scripz, Sebastian Huaytan Meder, Si, Stefan Gros, Stephen Clark, Stuart Bishop, Takashi HIROSE, Thomas Aschan, Victor Paweletz, Yassine Hamza, Yvonne Clapham and all the others. Thank you! To join them visit www.patreon.com/sprouts

COLLABORATORS
Script: Jonas Koblin
Artist: Pascal Gaggelli
Voice: Matt Abbott
Coloring: Nalin
Editing: Peera Lertsukittipongsa
Production: Selina Bador
Fact-checking: Ludovico Saint Amour Di Chanaz
Sound Design: Miguel Ojeda

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Badly Behaved - Shaun Frearson
Midnight Mischief - Jonathan Boyle
Walk Through The Park - TrackTribe

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Read about recent research on the peak-end-rule
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6668632/

SOURCES
https://en.wikipedia.org/wiki/Peak%E2%80%93end_rule
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6668632/
https://en.wikipedia.org/wiki/Peak%E2%80%93end_rule

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CHAPTERS
00:00 Introduction
02:14 Scientific experiment
03:00 Conclusion
03:33 What do you think?
03:51 Patrons credits
04:10 Ending

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