How to monitor your brand’s reputation using Agorapulse

How to monitor your brand’s reputation using Agorapulse

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Why monitor brand reputation? Monitoring brand reputation is crucial because it provides valuable insight into customer sentiment and can guide marketing strategies and product developments. Analyzing this feedback allows businesses to identify areas of improvement and provide a better experience for customers. By monitoring your brand’s reputation, you will be able to stay on top of customer expectations and adjust to changing market needs. How to monitor brand reputation in Agorapulse Agorapulse is the best social listening tool to use to monitor your brand’s reputation. You can then gather and analyze information from various social media platforms as well as...

Why monitor brand reputation? Monitoring brand reputation is crucial because it provides valuable insight into customer sentiment and can guide marketing strategies and product developments. Analyzing this feedback allows businesses to identify areas of improvement and provide a better experience for customers. By monitoring your brand’s reputation, you will be able to stay on top of customer expectations and adjust to changing market needs. How to monitor brand reputation in Agorapulse Agorapulse is the best social listening tool to use to monitor your brand’s reputation. You can then gather and analyze information from various social media platforms as well as other online channels. How to monitor your brand’s reputation using Agorapulse Agorapulse tracks all direct mentions, which are those that occur when someone uses @yourusername in social media. You’ll still need to manually monitor your brand’s reputation. Click the New Search button in the Listening tab to start. Enter your search criteria, such as brand names, product names, URLs of websites, or competitor names. You can refine your social listening search to the extent that you like. Agorapulse has no limit on the number of search terms you can create. The only exception is Instagram, where there’s a limit of 30 searches. The more searches you make, the busier the dashboard gets. Narrow your search as much as you can to ensure that only relevant mentions are sent. You can, for example, exclude certain terms from YouTube searches and specify a specific language when searching Twitter. 2. Find new brand mentions You can find brand mentions by setting up searches in Agorapulse’s Listening Dashboard. To Review automatically displays any new brand mentions. Click the checkmark to remove an item from To Review. Click the checkmark on the top of your inbox to view all items. You’ll see that if you have created multiple searches they will appear in a tab for each profile. Click the filter icon in the upper right corner of your inbox to separate brand mentions and other searches. Use the dropdown menu to select the search that you want to review. Labels can be used to organize your Brand Monitoring content. Open the Bulk Actions menu and select all the items that you wish to label. Choose Add Label, then choose the label that you wish to apply. 3. Brand mentions: Respond to them Click on any mention of a brand to interact with it from the Agorapulse Dashboard. You can now like, share or respond to any mention, without having to leave Agorapulse. You can create a customized reply or use one of your previously saved responses to reuse an old response. Click the message icon located below the response box to access your saved responses. Search for the best reply, or scroll down to find it. From this interface, you can also create a new reply. Click Send when you are satisfied with your answer. The item will be moved to the All tab automatically after it is removed from the To Review tab. 4. Include your team Some brand mentions will likely require a straightforward response. Simply click Review and respond to the email. Other items may require a more thorough response, such as customer complaints or detailed questions. You can assign any of these items to a member of your team, without having to leave the Agorapulse Dashboard. Click the silhouette to assign a mention of a brand at the top item in the inbox. Select a teammate from the dropdown list and add a context by writing a message. The item will be moved from the To Review tab to the Assigned tab of...