Kizik: The Fastest Growing Shoe Company in Utah

In this interview, Monty Deere, the CEO of Kizik, discusses the origin and growth of the shoe company known for its hands-free technology. Kizik was founded by Mike Pratt, who recognized the inconvenience of tying shoes and set out to create a solution. Their hands-free technology utilizes a spring-like mechanism in the back of the shoe, allowing wearers to easily step into and secure the shoes without using their hands. Initially, Kizik licensed their technology to Nike and other companies but shifted their focus to building their own brand due to the COVID-19 pandemic. They revamped their product line, created compelling video content, and embraced online sales, which led to significant growth and customer satisfaction.
Monty emphasizes the importance of vision, product-market fit, and storytelling for inventors and startups. He encourages inventors to identify problems that customers may not be aware of and effectively communicate the value of their solution. Kizik's future plans include expanding their retail presence and collaborating with industry experts from Hoka to enhance their growth in the lifestyle shoe market. The interview provides valuable insights into Kizik's journey and their innovative approach to footwear.

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