Threads app Usage drops off cliff for 2nd consecutive week, down 70% from peak

Mark Zuckerberg’s Threads app is rapidly hemorrhaging daily users, therefore putting pressure on Meta, its parent company, to add new features.

“For a second week in a row, the number of daily active users declined on Threads, falling to 13 million, down about 70% from a July 7 peak,” The Wall Street Journal reported Friday, citing data from the market intelligence firm Sensor Tower.
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