Generative AI’s Unfortunate Affect on Hollywood

Hollywood is facing major labor unrest, with the Writers Guild of America and the Screen Actors Guild going on strike over concerns about compensation and the use of their work by studios. A key issue is the rise of generative AI tools like ChatGPT that can mimic human writing and voices.

The studios, represented by the Alliance of Motion Picture and Television Producers, say they proposed protections against misuse of actors' likenesses by AI. But actor negotiators dispute this, saying the proposal would let studios own scans of actors forever without consent or compensation.

The actors see a dystopian future where AI replicates them endlessly without payment. But the studios say they only proposed limited AI use of background actors for a single project.

This fight over AI's impact reflects broader technology fears. The actors and writers want guardrails on AI to protect creatives. But the rapid advance of AI prompts urgent questions. Can regulations move fast enough? Or will tech progression always outpace policy?

Beyond the marches, another battleground is emerging - influencers and streaming content. With movies and shows halted, attention is shifting to substitute entertainment. Reality TV filled the 2007 strike, birthing juggernauts like Keeping Up With the Kardashians.

But now influencers and streaming may gain prominence. MrBeast and Charli D'Amelio command massive, younger audiences. And hits like Yellowstone on Paramount+ offer bingeable escapes. As stars strike, these digital creators and platforms could stretch their lead.

The strikes spotlight tensions between Hollywood traditions and innovations. How to balance human craft with machine creativity? And can new media be both engaging and equitable? The outcomes will shape entertainment and tech for years to come.

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