Digital Marketing: Strategy, Implementation and Practice - The 1 Minute Summary

Learn how to develop and implement a successful digital marketing strategy in this summary of Dave Chaffey and Fiona Ellis's book Digital Marketing: Strategy, Implementation and Practice.

This 1 minute video reveals that a digital marketing strategy should align with business objectives, target the right audience and determine which digital channels to use.

The book covers the major elements of a digital marketing strategy including search engine optimization, paid search, social media marketing, content marketing, email marketing, mobile marketing, affiliate marketing and marketing automation. For each channel, Chaffey and Ellis discuss setting goals and objectives, developing an action plan, implementing tactics and measuring results. They emphasize testing, measuring and optimizing digital marketing activities on an ongoing basis. The authors also cover key considerations like choosing technologies, allocating budgets, managing risks, integrating digital and traditional marketing, and building in-house capabilities.

The principles of developing and executing a comprehensive digital marketing strategy that incorporates the right channels, tactics, technologies and skills are summarized in this short but powerful book summary video to inspire you to implement best practices and optimize your digital marketing efforts.

Key points:
• Align your digital marketing strategy with business objectives
• Target the right audience and determine which channels to use
• Develop strategies for SEO, paid search, social media, content, email, mobile and more
• For each channel, set goals, develop an action plan, implement tactics and measure results
• Test, measure and optimize your digital marketing activities continuously
• Choose the right technologies and allocate appropriate budgets
• Manage risks and integrate digital and traditional marketing
• Build in-house digital marketing capabilities
• Execute best practices for search marketing, social media marketing, content marketing, email marketing, mobile marketing and analytics

Digital Marketing provides a practical framework for developing and executing a comprehensive digital marketing strategy that incorporates the right channels, tactics, technologies and skills.

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