The Ultimate Guide to Creating the Best Online Shopping Experience with Eric Melchor

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2 years ago

[00:00:00] Treating Visitors as People, Not Traffic Discussion on getting rid of tactics like pop-ups and fake deadlines to create a pleasurable online shopping experience.

[00:04:04] Capturing Attention with Top Selling Items Example of Indestructible Shoes using a tactic to capture visitors' attention by showcasing top selling items instead of offering a coupon code.

[00:05:53] Increasing Average Order Value with Free Shipping Threshold Example of Blanchette using a free shipping threshold to increase average order value and encourage customers to browse more.

[00:09:58] Cart Abandonment and Building Email and SMS Lists Discussion on strategies to address cart abandonment and effective ways to build email and SMS lists.

[00:11:34] Leveraging SMS Effectively Exploration of how SMS can be leveraged effectively, including timing and content considerations.

Title [00:15:35] Using Pop-ups Effectively Tips on using pop-ups creatively and effectively, such as personalized welcome messages and teasers for new releases.

Customer Journey Optimization [00:19:47] Discussion on Opti Monk's tactical library and how it helps brands improve conversion rate optimization and achieve specific goals.

Encouragement to Improve Customer Experience [00:20:29] Speaker 1 encourages listeners to explore Eric's company for improving customer journeys and experiences.

Conclusion and Farewell [00:20:45] Speaker 1 thanks Eric and the audience for watching and listening, and mentions future interactions.
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