Atari's Character Bench: Who Is Mascot-worthy?

Who is Atari's mascot character? Join me for a deep dive into a question that pops up once in a while in Atari circles but it was also a question on the minds of Atari management back in the 90s. They tried to come up with a new character - when they had a bunch of characters to choose from already. Who were those characters? Would any be worthy of carrying the brand on their shoulders, like Mario carries Nintendo or Sonic carries Sega? Join me to find out!

Timecodes:

0:36 - The Tramiels look for a new mascot
1:20 - Rare pics of Oswald
2:00 - What makes a good mascot?
3:21 - Are mascots even necessary?
4:47 - Where are my favorites like Paperboy, Peter Packrat and Xybots?
5:53 - Atari's first character - Deep sea diver/shark hunter
7:12 - Outlaw
7:54 - Atari Pinball machines
9:26 - Commander Martin Champion
12:11 - Knight/gnome from Adventure
13:48 - Tor & Tarra from Swordquest
14:55 - Adventurers from Dark Chambers
15:43 - Oliver from Centipede
16:45 - The Archer from Millipede
17:42 - Yar from Yars' Revenge
19:10 - The eyes from Haunted House
20:23 - Charley Chuck from Food Fight
21:19 - Major Havoc
22:57 - Bentley Bear from Crystal Castles
26:27 - Robot 1984 from I, Robot
28:05 - From Atari Inc to Atari Corp.
29:20 - Nine Iron Ninja from Ninja Golf
30:03 - Louie from Scrapyard Dog
31:00 - Trevor McFur
31:31 - Atari Karts
32:30- Fight For Life
33:14 - The Modern Atari - Atari SA
33:51 - Berzerk (Evil Otto)
33:34 - Bubsy
36:51 - In Summary