UNITAS: Striving for True Greatness Beyond the Basketball Court

Jonathan Isaac discusses his vision for UNITAS, a sports and apparel company he founded based on values of faith, family, and freedom.

“I love the idea of all of us coming together around values around things that unite us and pushing back against everything that's happening in our world today.”

Isaac believes that consumers should have the freedom to buy products that align with their values and emphasize the importance of living out these values in daily life, not just proclaiming them.
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https://twitter.com/JJudahIsaac
https://twitter.com/weareunitus
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Source: https://www.youtube.com/watch?v=Ub_VG8sj2nI
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