An Introduction to Big Data: What it is and Why it Matters

This video provides an overview of big data - what it means, why it's important and how it is impacting business and society. Big data refers to the massive volumes of data that are now being created and collected from a wide range of sources, including websites, apps, social media, sensors and machines. The key aspects of big data are often summarized as the 3Vs: volume, variety and velocity. Big data technologies allow us to collect, manage and analyze this data at a scale and speed that was not possible before. This enables new insights, innovations and efficiencies that can improve decision making, optimize processes and create new products and services. The video will discuss real-world examples of how big data is being used and the opportunities and challenges that organizations face in harnessing its full potential.