E52: The Why Behind the Buy - Understanding Customer Motivations | Petra Wagner (Sales #4)

Petra joins Suraj on this episode. Petra started her journey at leading sales roles at enterprises such as IBM, and Microsoft where she was a Corporate Sales Manager and Sales Director. She is also on the board of a Managers Association for Young Managers of Slovenia. But most importantly she has recently started her own Sales Coaching business working with a range of startups. 🎯

Petra talks to us about the importance of niching down your value proposition to nail the exact target market you want to sell to. An example we discuss is people who want to lose weight - but what for? Losing weight FOR a holiday. This directs sales branding and prospect profiling to a granular level. 🔬

She also speaks about how regionality can also not only effect product demand but also how your sales approach could vary based on cultural differences around the world. 🌏

Knowing how your customers feel and what motivate them as people - not as a company - is critical. She stresses the importance of empathy in sales. People sell to people they like. 😊

All these and much, much more are laid out by Petra. Listen in for more! 🎧

Connect with Petra: https://www.linkedin.com/in/petra-wagner-0b45254
Find Petra’s website: https://petrasalesbooster.com/

Connect with Suraj: https://www.linkedin.com/in/suraj-t-4a9630155
Listen to more of our podcasts here: www.thestartupblueprint.com