4 years ago

In this video, I will be talking with you about content, and how you can claim your market share with your content today!
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I want to talk to you today about why content is the primary vehicle, but it's not only a primary vehicle, there is a specific way to think about content, and a specific way to get it to go right!

Let me start off by saying that you don't just make content, to make content, you make content to claim market share, and when you claim market share your thinking about one thing.

"It's not about what the customer wants!!"

The truth is it's not about what the customer wants, it's what the customer thinks is already the best solution for them in the marketplace.

The question is: "How do you as a business owner claim market share away from people if it's not about the customer?

The answer is: Look at what your competition is doing because content provides you an avenue with logic to change the perspective of what a customer or client already thinks is the best solution for them.

So how do you pull that attention over in your direction you ask? The answer is content...

"Content is the vehicle by which you change the perspective of a consumer of what they already know and believe to be the truest, best possible solution for them in the marketplace!"

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