Don't Use The “Good, Better, Best” System

Should you be using good, better, best?

Good, better, best roofing systems can cost you sales. They can pretty much guarantee that if you're not the cheapest company out there, you will not get the business.

Humans by nature are comparison creatures. Create the experience you want with your customers. It has to align with your values. Be able to be providing packages you can fulfill upon and work in your market.

Test them. It's okay to not have good, better, best, just best and good. Just two options. I would go with two, why I really like this or that.

Plus, if someone chooses that lower option, there's nothing to keep you from offering those add-ons to increase that cart value.

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