Elon FLAILING As Desperate Twitter/X Rebrand Flops

Does Elon Musk have any idea what he's doing? He caused a stir by swiftly rebranding Twitter into "X," an "everything app" similar to China's WeChat, surprising onlookers with the speed and decision to abandon well-known assets. Musk replaced Twitter's logo, name, and language, transitioning to "X Corp," with the new logo crowdsourced from followers. The abrupt shift away from Twitter's iconic blue bird and name has sparked discussion among experts, with some estimating that the rebrand wiped between $4 billion and $20 billion in value. Despite the risks of leaving behind billions in brand equity, Musk remains confident in X's potential and its ability to build brand value, supported by his own high profile and Twitter's influence on language and culture.

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