Social media takes over! How influence actually works BACKWARDS.

Social media influence works two ways. Often the "influencer" is the one being influenced. The audience will make demands and the influencer will respond because it leads to more views and engagement.

At its most extreme, the audience is directing the show completely. When this happens, the audience is extremely engaged and the brand grows rapidly.

I've experienced what it's like to allow the audience to direct the content. First, you get heaps of views and validation, so naturally you revisit the content that generated the most success.

As you capitalise on the successful niche, you alienate everyone else to focus on one thing.

The current social media systems support this. They are designed for business and marketing. Unfortunately, most users are not businesses selling niche products or services, we're people.

As a person, staying exactly the same and reproducing similar outcomes for the rest of your life is not healthy.

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