PCA 2023: Palió

Quality Importers Trading Company declared 2023 "Year of the Palió" as there was a big focus on the Palió brand. For many years Palió was known for its innovative cutter. Over the past few years, Palió has become a value-priced brand for cutters and lighters in the Quality Importers portfolio. When Xikar was acquired, that would become the more premium line of cutters and lighters. This year Quality Importers decided to introduce a series in-between the Palió and Xikar series in terms of price point known as Palió Pro which will feature three lighters priced between $44.99 and $49.99. Meanwhile Palió as keeps true to its roots as a value-priced brand as Quality Importers introduced a new value-priced lighter known as the Palió Pistola.

Full PCA Report: https://wp.me/p6h1n1-qh4