Florida's latest tourism numbers just dropped, what it means for the state

Visit Florida has dropped the latest numbers for our state’s tourism, and they show a dip in travelers. In the second quarter of 2023, the State of Florida saw a little more than 33 million visitors. It’s keeping us on pace to beat out our record from last year, but we have 1.2% fewer tourists compared to what we saw during the same time last year. “We figured that we would start to even out and become more manageable because the numbers from 22 were just not sustainable,” explained Stacy Ritter.