$180 BILLION From 1 Sentence?!

On October 23rd, 2001 Apple released the iPod with a genius slogan and ad campaign...."1,000 songs in your pocket".

Up until this point all the other companies selling MP3s focused on the features and technical terms like GBs and MBs.

Apple changed the game by using concrete language and focusing on the benefit.

Instead of saying the iPod had 5GB of storage they said how many songs it could hold, which people could instantly understand and get excited about.

It worked and the iPod went on to sell over 450,000,000 units over a 20 year period.