Elon Musk: Adjacency Controls For Ads on Twitter

A clip from Elon Musk's interview with the new Twitter CEO, Linda Yaccarino, from April 18, 2023. In this clip they discuss Twitter's adjacency controls which controls where advertising will be seen.

Linda Yaccarino: Freedom of speech doesn't mean freedom of reach.

Elon Musk': Yeah.

Linda Yaccarino: What does it mean to the advertisers in this room? Have you de-risked the the opportunity or chance of their campaigns landing in these awful hateful places?

Elon Musk': Yeah, I think people may not be aware of this already, but we have adjacency controls in place that are really quite effective. So, you know, we can just literally turn on the adjacency control and the ad will not appear next to anything that is remotely negative.

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