Random Rants: The DC Brand Is DEAD And YES James Gunn Shares Some Of The BLAME!

Blue Beetle will be the 4th straight DC film to flop in the box office, and this is more evidence of the fatally damaged brand of DC Comics in their film universe. It languished under inconsistency, poor story and character development, and a lack of cohesion for a decade before James Gunn, co-CEO of DC Studios, made a choice to reboot the film universe. Out is Henry Cavill as Superman, as Gunn has cast a new Clark Kent for his relaunch movie, Superman: Legacy. But in doing so, Gunn seems to have poured more damage on what was already a badly damaged brand, damage he may not be able to recover from short of a miracle.

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