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Avicii - For A Better Day
Avicii
YouTube
98,179,806 views Sep 3, 2015
Listen to Avicii’s latest single “SOS” here: https://Avicii.lnk.to/SOS

Watch more Avicii videos here: https://avicii.lnk.to/AviciiPlaylistYD

Pure Grinding For A Better Day:
http://avicii.co/2spotify
http://avicii.co/2itunes
http://avicii.co/2applemusic

Stories:
http://avicii.co/stories

http://vevo.ly/m84nda

TGJ Notes:

Music video

The official music video for "For a Better Day" was released on September 3, 2015. Avicii made his directorial debut by co-directing the video alongside filmmaker Levan Tsikurishvili. Filmed in the summer of 2015 in Hungary, the video stars Swedish actor Krister Henriksson, and tackles the issues of child slavery and child sex trafficking.[5][6][7]

All the songs have a story I wanted to tell... The promise of a better life often traps families and children into being used as tools for some of the most despicable people on earth. It's an issue about which I hope to start a louder discussion, especially now with the huge number of families on the move from war torn countries looking for safety and shelter.
— Avicii[5]

The music video is split into three time streams, dealing with child sexual slavery. The video begins with a chauffeured car arriving at a secluded rural location. There, a truck containing black-market goods that are being sold to a half-dozen waiting buyers. Inside the car, a man wearing an expensive suit and wristwatch lights a cigar. His face, and the goods in question, are not seen.

A second time stream is in black and white, depicts a boy and a girl being chased through a field of dead sunflowers being chased by someone in tactical gear. They come out of the field near a cliff, and jump into the sea below.

The third time stream follows two individuals in skull-masks on a murder-spree targeting the men who purchased from the truck. They brand some of their victims, while permitting others to kill themselves. In each case, the face of the newly deceased is crossed out on a rogues' gallery containing dozens of mugshots.

The third time stream finishes as the two masked individuals make their way through a raucous political demonstration demanding freedom before a government building. Their target is an apparently a powerful political figure immune to the will of the people. His watch and cigar identify him as the man in the car. The duo break in, strip him, brand him, and hang him from the roof by noose—but not before unmasking to reveal themselves as an adult man and woman, whom he recognizes as two abused children in his past.

The first time stream is then replayed with dialog audio instead of music. The "goods" being sold from the truck were children. A boy and a girl are stuffed into the truck of the political leader's car. (The meaning of the other time streams is then apparent: they had escaped, and returned as adults for revenge.)

In the concluding scene, the branded word is shown to be "pedofilia".
(From Wikipedia: For a Better Day)

LYRICS:
For a Better Day Lyrics
[Verse 1]
Paint on a caution wind
'Neath the bleeding sky
I called your name
There was no one there
And in the cold and snow
I saw your face

[Verse 2]
Straight, from the path of love
In the road of life
I tumble forward
But going on, I'mma keep it strong
I saw your face

[Chorus]
And we sang the song for the little thing
Magic calm, but the joy you bring
Running it down the line
Wish you could find that love is a fragile thing
Magic gone from a pretty thing
Maybe it might be time
For a better day
For a better day
(For a better day)
(For a better day)
(For a better day)
(For a better day)
And we sang the song for the little thing
Magic calm, but the joy you bring
Running it down the line
Wish you could find that love is a fragile thing
Magic gone from a pretty thing
Maybe it might be time
For a better day